Wednesday 26 April 2017

Youtube- the next big thing in the digital world

Are you a famous Youtuber? I know I’m not! I’ll have to admit I use YouTube to watch and stream videos but I have never made my own YouTube account with an army of subscribers. As time goes on, more and more of us youngsters choose to stream videos online than go to the cinema or pay for TV. 6 out of 10 people prefer online video platforms rather than live TV- why is that? I personally think its more convenient, cheaper and your able to watch it on the go. By 2025, half of viewers aged under 32 will not subscribe to a pay TV service.. With TV companies such as Sky and BT, yes you can still watch programmes through the app on the go and pause/record/play programmes in your own convince, but you’re still having to pay for it. Some people may question the need to pay for a TV service when you can stream online for free anyway- YouTube is a valuable tool.

In 2015, 18-49 year olds spent 4% less time watching TV and 74% more time watching videos on YouTube, the simplicity of being able to search for videos, follow your favourite subscribers, or make a channel of your own is unreliable. On mobile alone, YouTube reaches more 18-49-year-old viewers than any broadcast of cable TV network. Being able to stream on YouTube through mobile phones and devices is a great tool as it is on our own convince whether we are commuting to work or having a lunch break- there are 3,25 billion hours of videos watched each month.


If you have your own YouTube account, you upload your own videos to create your own channel. 300 hours of videos are uploaded to YouTube every minute- there’s endless videos available to watch on this social network. You can also subscribe and follow your friends, comment and like videos that you’ve watched- gathering your own network of friends through YouTube.

The first advert to hit one million views was a Nike Advert featuring Ronaldinho. So, what benefit to businesses get from using YouTube? Not only is this a great way to share any adverts to a wide and varied audience, people can continue to spread the advert for you- by liking and sharing the video through multiple social networking sites, the advert can be seen faster than it would of on TV.

In December 2015, the most popular branded channel was Red bull with 4.38 billion subscribers. Ads are now also strategically placed with videos that would attract the same target audience. Have you ever been stuck waiting for an ad to finish to watch the video you went on YouTube to actually see? Happens all the time! There’s a certain amount of times you skip an ad, but if you do it too frequently you’ll just have to sit through them. These ads can either attract viewers who don’t mind them, will actually watch them and can be influenced to buy the new product or try the new brand, however the ad is useless to viewers who already get annoyed they have to sit through the ad that they won’t even pay attention on what the ad is about.

Viewers who watch the ads that pop by to completion or at least 30 seconds of it are 23 times more likely to subscribe to the brand or watch more videos uploaded by the brand. Viewers who do not watch the ads to completion are still 10 times more likely to follow through with the brand- showing that the ad still has a purpose even for those viewers.

Brands and bloggers who use “How To” videos such as how to wear a bright pink pear of stilettos are growing increasingly by 70% each year. This can also increase sales for brands and influence viewers to purchase products as different ways of how to use the product is being exposed to meet everyone’s wants and needs.

Overall, YouTube is becoming an increasingly used social networking site as it takes over the digital world, replacing any needs for TV.

Stay tuned for my next blog post!


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