Twitter- the world of expression

Twitter- the social media guru in expressing your everyday thoughts to the world. Tweeting while having breakfast or walking to work- wherever you are, your easily pm the loop. 50 million people visit their twitter each month without logging into it =, it’s become a known habit to share your current thoughts or whereabouts to your friends or family- with the use of the app, a tweet for professionals, can take two seconds. Twitter has a total of 1.3 billion accounts but only 320 million of those accounts are active- why would we abandon our twitter accounts?

I personally used to be a massive tweeting addict, although it lasted two years- the habit began to fade. Lifestyle changes, people can be crunched for time- although twitter is powerful or voicing your opinion constantly, it can be tiresome and become boring- to some. But is it people’s personal lifestyle choices that leads them to abandon their twitter account or is it a fault that twitter has developed? Is there characteristics of twitter that people don’t like the limited character space in a tweet or random direct messages for twitters that you don’t even know about. Of those 320 million who abandoned twitter, 44% left before they even made their first tweet- clearly twitter is doing something wrong!

We follow numerous pages on Twitter of brands that we shop, celebrities that we adore, bloggers that we watch, along with friends and family that we chat with and stay on the loop. The average twitter user has 208 followers, it is entirely useful for keeping up to date with people/brands and also communicating to brands/individuals. However, 391 million accounts have no followers at all- are we mainly using twitter to follow brands and individuals without communicating with them?

Brand’s use twitter has a way to communicate with consumers and post up to date information about any promotions or new products that they offer. 66% of US companies with over 100 employees use twitter for marketing. Twitter had become a valuable marketing tool- with the power of sending an instant reply to consumers personally.  77% of Twitter users feel more positive about the brand when their Tweet has been replied to- this shows consumers that the brand cares personally for each individual and therefore can make us more likely to stay brand loyal and purchase products. Don’t forget the temptation to purchase products as we see brands advertise them through posts on social media including the unmissable unique codes to get 20% off your shop- these are all powerful techniques that brands have used twitter to communicate them across the world to people’s minds.

Bloggers use Twitter just as much, to keep their followers updated on their blog posts or personal stories- it’s a way for followers to get to know bloggers to a personal level. Fashion bloggers massively use twitter to post fashion trends and ideas which in turn includes links to brands that the outfit is from- this is a persuasive technique as we like what we see and being able to purchase it is just a click away.

There are 500 million tweets each day, that 6,000 tweets sent each second- all expressing our thoughts on a large scale social media platform. The power to express can work in our favour, to complain about any faults to brands, to keep up to date with the latest gossip from individuals and brands and the ability to become trapped in the persuasion to buy products through twitter. It is indeed, an ever-expanding social media tool.

Watch out for my next blog post and happy tweeting!